Marketing Strategies

Real Estate Specialists at Your Service

APT Marketing Strategy, to put it in one word, is the differentiator. We believe doing and marketing differently, effectively, precisely and out-of-the-box. We do not follow cookie-cutter real estate advertising nor run of the mill marketing services but the 6-Prong Approach which sells our listings.
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We invest time, efforts and marketing dollars to position our properties to their target segment of buyers and we deliver a premium by creating differentiation for the properties.

​​​​​​​After all, selling a South Florida home or property is not simply listing the property. It is about selling. It is about creating results.
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What follows are but some of the branding, promotional, marketing and advertising initiatives we continuously achieve in print and online that drive the sales. Contact us for your personalized marketing program.

Print Marketing

  • Direct Mail.
  • Postcards.
  • Magazines.
  • Newspaper ads.
  • Brochures.
  • Newsletters.
  • Cards.
  • Trifolds.
  • Niche Publications.

Online Marketing

  • Marketing on our websites.
  • Email compaigns, banner ads, videos, digital magazines, inlines ads advertorials test and photo links.
  • SEO and web analytics, Google ad campaigns.
  • Zillow, Yahoo, TRULIA, AOL, Hotpads. Homefinder.
  • com syndication Property syndication and advertisement in over 60 premier websites.
  • from www.wsj.com to luxuryrealestate.com
  • www.wsj.com Pay – per – clicks ads.
  • Blog Blast and Rotation, Dedicated website solely for the property.

Face-to-Face Marketing

  • Public Telations.
  • Database Marketing Local, regional international realtor reach.
  • Connections/trips to Europe and Latin America for presentations
  • Exclusive event hosting.
  • Contacts with key figures.

On the Mark

THE APT TEAM & DOUGLAS ELLIMAN brings an unparalleled array of resources to work directly for you. We develop the marketing plan that will sell your property the way you want to sell it. Press, promotion, placement and SOLD.

Pre Launch: Creative development for brochures, photography, videos, movies, property website, Matterports, virtual tours. email campaign. If necessary, property is staged and/or virtually staged.

Targeted outreach: Word is spread through APT and Elliman’s sphere of influence. Initial contacts with press and press releases are made.

Buzz: Property website is rollout out. Email campaign launched. PR and social media activated.

Full Press: Marketing initiatives and channels are activated. Property is featured on Elliman.com, THE APTTEAM.com, and theaptteam.elliman.com, the listing’s unique site and across Elliman’s unmatched syndication of search engines, broker events, print and digital advertising, social media and more.

Work With Us

While we are consistently award-winning and the recipient of 2021 Pinnacle Award, Top 2% of agents company wide and #1 in New Dev Sales for Florida, we believe luxury is not a matter of price points but of passion to service. Whether you are a discerning buyer, a savvy seller or are seeking to upgrade, go ahead, leverage us and maximize your real estate experience. We are uniquely focused in offering the best real estate tools and solutions to our customer portfolio on a one-to-one basis, with the highest standard of service, commitment and integrity.

Contact Us