100 units at Mercedes Benz Places sold under 5 days revealed during F1 Miami week

Explosive start with 100 contacts sold in 4 days

Officially unveiled during the F1 Grand Prix Miami week at the exclusive The Concours Club, the stunning new 67-story Mercedes Benz Places tower is currently under construction in Brickell. 

And, Mercedes Benz Places is already smashing records by selling 100 units within the first four days. This explosive start has set a new pace in Miami's bustling luxury real estate market.

Toto Wolff (left) & Michael Stern (right)

At this electrifying launch event  just before the pulse-quickening Formula 1 Miami Grand Prix, guests had the golden opportunity to sneak a peek at the jaw-dropping interiors of the residences. Add to this, an exhilarating tête-à-tête hosted by none other than the dynamic duo - Toto Wolff, the mastermind Team Principal & CEO of Mercedes-AMG PETRONAS F1 Team, and Michael Stern, the visionary Founder and CEO of JDS Development Group, the developer of Mercedes Benz Places.

The cherry on top of that night? Heart-stopping test drives in the formidable Mercedes-AMG GTR cars on the racetrack, with top-tier professional drivers from Mercedes-Benz USA, perfectly rounding off this quintessential Miami lifestyle experience.

We at The APT TEAM are grateful to Ryan Serhant and Susie Glass for our personal invitation and are very happy to have attended.

Adriana Pinto-Torres (left), Ryan Sehant (middle), Tracy Ferrer(right)

Adriana Pinto-Torres, Susie Glass & Tracy Ferrer 

What's also exciting is that the sales team at SERHANT. took an innovative digital approach for the early release in end of February by utilizing AI technologies for seamless translations and online presentations in three languages. This has not only set a new record in Brickell but also positioned Mercedes-Benz Places among the fastest-selling developments in Miami.

Developed by the respected JDS Development Group, Mercedes-Benz Places is a game-changer. It is the first residential project from Mercedes-Benz in the U.S., encompassing over 2.5 million square feet. The design, a joint venture between Mercedes-Benz's design team and SHoP Architects, promises a commanding presence on the Miami skyline.

Residents can expect an array of amenities and services, with over 130,000 square feet of amenity and hospitality space. This includes a 174-key hotel, retail outlets, on-site parking, and innovative mobility solutions like electric vehicle charging stations and a car fleet.

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